They know exactly what they want. Meanwhile at a standard marketplace you might have more browsers — people often step inside without a specific purchase motive in mind. Also, eMarketspaces often have an auction-style format for high-demand products where supply is short but interested buyers are plentiful. Finally, in an eMarketspace buyers tend to have more concerns about information privacy and the safety of making payments to unknown sellers. It requires more trust between the two parties.
Other eMarketspace Considerations Before deciding to sell via an eMarketspace consider your product line. For instance, if you sell perishable products understand that customers want to be assured that they are fresh and will arrive in the mail intact.
A distributor receives the order electronically and fills it automatically. Margin is a central part of wholesale price vs. A wholesale marketplace is yet another type of online marketplace. A business owner who has products that fit the marketplace can list their products with a seller account.
Wholesale marketplaces offer different competitive advantages, too. Examples include a particular type of buyer, number of buyers, and bulk order discounts. Transaction, listing, and setup fees also differ based on the marketplace in question.
Another type of online marketplace is resale websites. These are sites like eBay and Craigslist, where anyone with an account can list products for sale. Resale sites are much less formal than wholesale directories and products can be purchased in smaller quantities. Online marketplaces offer advantages over strictly brick and mortar shop and make it easier to reach customers with strategic effort.
Here are some top benefits of listing your products in an online marketplace: Easier to gain traffic. Three in four consumers shop online at least once a month and that number is growing quickly. If your products are placed in a relevant eCommerce store with a strong eCommerce marketing plan behind them, you can capture website traffic quickly. Built-in audience. Many online marketplaces have a built-in audience--the people who already shop there.
This means if your product has attention-grabbing images and solves a real consumer need, a percentage of people will be interested in it from day one. Thousands of people visit popular sites each day looking for useful and enjoyable products. Create a new listing now and get your product in front of them. Faster and simpler customizability.
Years ago, customers only knew if you had new products--or discontinued ones--if you updated your product catalog. These days, not only can you make a digital catalog , you can update product information on the fly. Using an online marketplace saves hours of time in your weekly business operations. Just make sure you choose one with good eCommerce product catalog design like BlueCart. Better for retaining customers long-term. Shopping at an in-person marketplace is great when you can, but it has major marketing downsides.
On the flip side, running your business online gives you several ways of retaining customers. Types of Offline Marketplaces In addition to online marketplaces, the definition of marketplace is incomplete without discussing offline marketplaces. Brick and mortar shop shopping experiences are still popular with customers, and they can be a boon for your business when used right.
Retail stores. The biggest and simplest example of offline marketplaces is retail stores. If you're a wholesaler, build relationships with retailers as soon as you acquire a wholesale license so they can see why they should carry your goods.
Street vendors and flea markets. Love finding a rare deal in person? You can still do so at the thousands of flea markets and street vendor events that happen yearly. This is a form of online to offline marketing. Part of the appeal of these markets is their seasonality.
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